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Medical Patient Resources Becoming a State-Authorized Patient Talking to your doctor The Medical Cannabis Patient’s Guide for U.S. Travel Patient's Guide to CBD Patient's Guide to Medical Cannabis Guide to Using Medical Cannabis Condition-based Booklets Growing Cannabis Cannabis Tincture, Salve, Butter and Oil Recipes Leaf411 Affordability Program Tracking Treatment & Gathering Data with Releaf App Medical Professional Resources CME for Medical Professionals Cannabis Safety Medical Cannabis Research
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Advocacy ASA Chapters Start an ASA Chapter Take Action Campaigns No Patient Left Behind End Pain, Not Lives Vote Medical Marijuana Medical Cannabis Advocate's Training Center Resources for Tabling and Lobby Days Strategic Planning Civics 101 Strategic Messaging Citizen Lobbying Participating in Implementation Movement Building Organizing a Demonstration Organizing Turnout for Civic Meetings Public Speaking Media 101 Patient's History of Medical Cannabis
Policy Model Federal Legislation Download Ending The Federal Conflict Public Comments by ASA Industry Standards Guide to Regulating Industry Standards Recognizing Science using the Data Quality Act Fact Sheet on ASA's Data Quality Act Petition to HHS Data Quality Act Briefs ASA Data Quality Act petition to HHS Information on Lawyers and Named Patients in the Data Quality Act Lawsuit Reports 2020 State of the States Medical Cannabis in America Medical Cannabis Access for Pain Treatment
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This manual is available for download in .PDF format (410k)
A Note from ASA
Local and national media coverage is an important part of informing our communities, opinion leaders, and potential allies about cannabis therapeutics and the challenges that patients, providers, researchers and doctors face. Patients and advocates must often take the news to print, broadcast, and online media outlets to be sure our voices are heard. As an advocate, you have an important role in shaping how news about medical cannabis is reported – and how it is received by the public-at-large.
The purpose of this manual is to help you better communicate with media about medical cannabis. Media attention can be a double-edged sword. It can be our best tool for educating and influencing the public. Sometimes, however, it can be an obstacle in the struggle to defend medical cannabis and protect patients.
You can use the tools in this manual to find appropriate media, craft your message to be more effective, and avoid common pitfalls that prevent you from communicating the message that will support our goals.
Read this manual carefully and share it with your allies in the fight to promote safe and legal access to cannabis for therapeutic use and research. You will find additional tools on our comprehensive website or by calling our Headquarters in Oakland, CA.
Get educated… and start communicating the importance of safe access!
Know Your Message
Define Your Media Audiences
Getting Your Message Out
Getting Your Message Covered