Safe Access 4 All Campaign Design Submission Guide

Thank you for your interest in creating visual designs for our Safe Access 4 All campaign. This guide includes ASA style guide elements, parameters for images, and examples of stories we are hoping to illustrate through this element of the campaign.

Submission deadline: May 1
Please submit your art work by email to Amy Marasco

 

Safe Access 4 All Campaign Overview: 

Despite tremendous gains over the years, medical cannabis patients in the US do enjoy the freedoms afforded to other Americans and medical cannabis is still not option for millions of Americans. This will not change until we change federal laws. 

25 years of implementing state medical cannabis laws has proved that comprehensive federal medical cannabis legislation is the only way all Americans will have safe access. The state-by-state compassionate use model leaves out those patients living in states reluctant to pass medical cannabis laws, federal employees and contractors, and veterans utilizing VA medical services to name a few. In states with medical cannabis laws, this model does not address many medical or logistical needs for patients, only serving a privileged class of Americans.

However, this reality of this crisis is hidden from the public the eye and therefore the public and even cannabis supporters think the fight for safe access has already been won. This means few individuals are demanding change  or even engaging their federal officials. 

The Safe Access 4 All Campaign’s goals are to raise public awareness, galvanize actions, and ultimately pass federal legislation. 

ASA is seeking support from our creative supporters to help us bring this crisis alive through images and graphics that can be shared on social media, utilized in outreach materials and most importantly foster action! 

Graphics Needed: 

  • Campaign logo or logo concepts
    Include: Safe Access 4 All & Americans for Safe Access 
  • Image series for social media/posters
  • Memes

Include:

Exclude:

  • Designs using a green color palette, or heavy use of green
  • Images of a cannabis plant matter or stylized cannabis leaf images
  • Depictions of people smoking, vaping, or dabbing cannabis
  • Visible cannabis brands or specific products

 

Key Points

Excluded individuals: 

  • Veterans utilizing VA health services
  • Patients living in states without medical cannabis laws or restrictive laws
  • Government employees, contractors, or other workers restricted by the Federal Drug-Free Workplace
  • Those living in Section 8 housing
  • Private employers that drug test
  • Individuals that can’t afford out of pocket cots of medical cannabis

By the Numbers: 

  • 6,000,000 LEGAL MEDICAL CANNABIS PATIENTS
  • 98% AMERICANS LIVING IN STATES WITH MEDICAL CANNABIS LAWS
  • 93% POPULAR SUPPORT NATION-WIDE
  • 112,846,000 AMERICANS LIVING WITH CHRONIC PAIN
  • 100 OPIOID DEATHS EACH DAY
  • 9,000,000 VETERANS USING VA HEALTH SERVICES
  • 1,870,000 FEDERAL EMPLOYEES
  • 630,000 US POSTAL WORKERS
  • 2,100,000 AMERICANS IN SECTION 8 HOUSING (23% ARE DISABLED)
  • 1,720,000 AMERICANS IN HOSPICE
  • 37,900,000 AMERICANS LIVING IN POVERTY 

Impacts to illustrate:

  • Individuals are forced to use a medication that is not as effective or oftentimes much more dangerous and addicting, like opioids
  • Individuals are forced to choose between forgoing medical treatment or never leaving their state
  • Ability to attend school (pediatric & adolescent patients)
  • Ability to go to any college (adolescent patients)
  • Ability to travel: missing out on life events such as weddings, funerals, graduations, vacations and work that requires travel
  • Turning down jobs that drug test or being forced to stop using medical cannabis
  • Turning down housing assistance or being forced to stop using medical cannabis
  • Individuals are forced to choose between their medicine and their job or even career
  • Someone already taking a federally controlled substance, like opioid medication are forced to, against a doctor's recommendation, give up one of their medications
  • Those who rent their home, students in dormitories, or patients in care facilities are forced to choose between their medicine and their home or receiving needed care
Button reading 'The Truth About Medical Cannabis'