Medical cannabis increasingly operates within complex commercial markets. Its future depends on accountability mechanisms that reward responsible operators, identify weak practices, improve patient experiences, and give regulators and consumers reliable information about how the marketplace is functioning.

The Market Watch Award honors organizations and initiatives that independently examine what patients and consumers encounter in the cannabis marketplace. Through product testing, data analysis, marketplace surveillance, labeling review, consumer education, and public accountability, these nominees identify problems that may otherwise go unnoticed and turn those findings into information that can strengthen consumer protections.