Media Partners help expand the reach of Cannabis Safety Month through journalism, interviews, event coverage, public education, panel moderation, audience engagement, and content distribution. Media partnerships may be established for the full month or for a specific campaign week.
Media partners are not required to endorse every ASA policy position. However, they must support accurate public education, constructive dialogue, responsible safety practices, and policies that protect medical cannabis access.
MEDIA PARTNERSHIPS
IN-KIND SUPPORT: Coverage, promotion, moderation, production, advertising inventory, or distribution.
Receive official recognition, access to campaign experts and materials, cross-promotion, and opportunities to participate in programming. Eligible outlets may include university newspapers, academic publications, and nonprofit media outlets.
FINANCIAL/IN-KIND SUPPORT: Media support plus a direct contribution, underwriting, or agreed value of services.
Sponsorship recognition corresponding to the financial or monetized in-kind value of their contribution, which may include enhanced logo placement, sponsored-event recognition, partner profiles, and co-branded materials.
Become a Sponsor | Download the Sponsor & Media Partner Prospectus
GOLD SPONSORSHIP+ & IN-KIND SUPPORT: A custom financial, promotional, production, and distribution plan across the month.
Prominent campaign-wide recognition, priority placement across major campaign assets, recurring visibility throughout August and September, recognition during opening and closing events, and a customized media and sponsorship plan.
Become a Sponsor | Download the Sponsor & Media Partner Prospectus
A media outlet may hold both a scope designation and a contribution model. For example: “Official Contributing Media Partner.”
MEDIA PARTNER ACTIVITIES
Partnerships are built around agreed deliverables, clear disclosure, and appropriate separation between editorial judgment and sponsorship benefits.
PARTNER BENEFITS
Media Partners receive official campaign recognition, access to experts and original content, cross-promotion through ASA’s national network, and opportunities to host, moderate, produce, or co-brand campaign programming. Benefits are tailored to the scope of each partner’s editorial, promotional, financial, production, or distribution commitment.
PARTNER DELIVERABLES
- Promote the campaign calendar and weekly resources
- Publish interviews, previews, profiles, podcasts or special coverage
- Moderate webinars, briefings, town halls or local discussions
- Distribute PSAs, educational videos and campaign resources
- Provide advertising inventory, newsletter placement, studio time, production or livestream support
- Collect audience questions and community perspectives
MEDIA PARTNER STANDARDS
- Use approved logos, accurate descriptions and current event information
- Clearly identify paid, sponsored, underwritten or co-branded content
- Protect patient privacy and obtain permission for names, images, recordings and stories
- Avoid unsupported medical claims and follow youth, accessibility and nondiscrimination standards
- Provide agreed links, recordings, inventory documentation and audience data
- Notify ASA promptly of material changes, conflicts or cancellations
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