The Freshness by Design Award celebrates a product, technology, packaging system, storage solution, or other innovation that protects cannabis quality and integrity from light, air, moisture, temperature, contamination, physical damage, or tampering while supporting safe, clear, and practical use.
Product safety does not end when testing is completed or a package leaves a manufacturing facility. Storage conditions, packaging materials, environmental exposure, and handling can affect the condition and consistency of cannabis products over time. Cannabis Safety Month calls attention to the entire product lifecycle, including what happens between production and actual patient use.
For medical cannabis to mature as a healthcare product category, patients and professionals need confidence that products can retain their expected characteristics through storage and use. Preservation innovations help support consistency, reduce waste, protect product integrity, and establish stronger expectations for how cannabis medicines are packaged, transported, stored, and handled.
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