Local and national media play a pivotal role in disseminating information about cannabis therapeutics and the challenges patients encounter. As an advocate, your role is crucial in influencing how medical cannabis news is presented and received by the public. By actively engaging with the media, you can ensure accurate reporting and a well-rounded understanding of the complexities involved.

In today's media landscape, news coverage doesn't happen by chance. Reporters are often operating with limited resources for in-depth investigations. This underscores the importance of advocates taking an active stance in outreach, addressing misinformation, and presenting alternative perspectives that might be overlooked. Instead of merely offering sound bites, advocates should become reliable resources for reporters by providing factual reports and connecting them with experts.

Medical cannabis intersects with a multitude of issues, making it easy for the broader context to be overshadowed. Regardless of the specific topic at hand, consistently redirect the conversation toward the overarching goal: Passing Comprehensive Federal Medical Cannabis Legislation.

During interviews, if you find the presented viewpoint unfavorable, seize the opportunity to pivot the narrative towards a different perspective or angle that aligns with your message.



Write Letters to the Editor:

Craft thoughtful letters addressing medical cannabis issues and their impact. This offers a platform to present well-reasoned opinions and clarify misconceptions.

Utilize Comment Sections:

Engage with comment sections on articles to contribute accurate information, correct misinformation, and offer a broader perspective.

Create News:

If crucial issues aren't receiving adequate coverage, consider organizing events or rallies that news outlets can cover, effectively generating media attention.

Connect with Reporters:

Establish relationships with reporters who cover cannabis, health, and policy matters. Consistently share relevant information and updates to build rapport.



Compile a Reporter List:

Create a list of reporters in your area who cover relevant topics. This will facilitate targeted outreach.

Cultivate Relationships:

Regularly share pertinent information to foster connections with reporters. Providing insights and updates keeps you on their radar.

Offer Exclusive Information:

Alert reporters about breaking news and upcoming events. Sharing ASA press releases can provide them with timely and accurate information.

Provide Local Perspectives:

Offer your perspective on local news stories, ensuring that medical cannabis issues are considered within the local context.

Correct Misinformation:

When reporters make mistakes, provide credible sources to correct inaccuracies and enhance the quality of reporting.

Express Gratitude:

Acknowledge and thank reporters when they publish stories that align with accurate information and informed perspectives.

Simplify Coverage:

Make it convenient for reporters to cover a topic. Provide press releases, articles, or reports that include relevant local connections and quotes for potential use.

Exclusive Stories:

Foster goodwill with friendly reporters by offering exclusive stories before their official release to all media outlets.



Guide to Talking to the Media

Media 101

National Medical Cannabis Program Talking Points



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