Community Outreach and Longevity

Community Outreach and Longevity - Training Notes

Public perceptions of medical cannabis facilities:
•    Crime
•    Drug use/abuse
•    Loitering and other undesirable behavior
•    Illegal activity
•    Classism, racism, and other bias

Why community outreach matters
•    Complaints lead to law enforcement attention.
•    Complaints and perceptions of problems can result in bad policies and laws.
•    Complaints mean unnecessary headaches and distractions for the operators and staff.
•    Good community relations can be good for business.
•    Good community relations help build alliances that will serve you well in the future.
•    Good community relations help move the cause of medical cannabis forward.

How do you look to others?
•    Physically – Do you fit in?
•    Behavior of staff and clients – Good neighbors
•    Legal  and professional standing
     o    Legally compliant
     o    ASA’s Patient Focused Certification

Good Neighbor Policy
•    Do not use cannabis in the neighborhood.
•    Be aware of odors in the vicinity.
•    Do not drive when impaired by cannabis.
•    Do not loiter on the street or in your car.
•    Only park in legal parking spaces.
•    Do not block driveways.
•    Be polite to neighbors and respect their privacy.
•    Do not litter – especially cannabis related liter!
•    Report problems to security personnel or staff right away.

Community Stakeholders
•    Neighborhood associations
•    Close neighbors
•    Religious institutions
•    Schools
•    Community leaders
•    Chamber of Commerce
•    Law enforcement
•    Elected officials

Strategies for good community relations
•    Be sure that your staff and members are following the Good Neighbor Policy
•    Maintain a visible security culture
•    Fit into your neighborhood
•    Obey all local and state regulations
•    Post you ASA PFC credentials and other officials documents
•    Post your contact information outside the facility
•    Respond promptly and respectfully to complaints
•    Be reasonable and objective about complaints
•    Take action where necessary
•    Follow up with the complainer to be sure they feel heard
•    Be a part of the community
•    Stay in touch with stakeholder
•    Find proactive ways to make your neighborhood better

Americans for Safe Access
(202) 857-4272
Patient Focused Certification
Cultivators, Providers, Processors, and Testers 
Don Duncan, California Director
(323) 326-6347

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