Community Outreach and Longevity
Community Outreach and Longevity - Training Notes
Public perceptions of medical cannabis facilities:
• Drug use/abuse
• Loitering and other undesirable behavior
• Illegal activity
• Classism, racism, and other bias
Why community outreach matters
• Complaints lead to law enforcement attention.
• Complaints and perceptions of problems can result in bad policies and laws.
• Complaints mean unnecessary headaches and distractions for the operators and staff.
• Good community relations can be good for business.
• Good community relations help build alliances that will serve you well in the future.
• Good community relations help move the cause of medical cannabis forward.
How do you look to others?
• Physically – Do you fit in?
• Behavior of staff and clients – Good neighbors
• Legal and professional standing
o Legally compliant
o ASA’s Patient Focused Certification
Good Neighbor Policy
• Do not use cannabis in the neighborhood.
• Be aware of odors in the vicinity.
• Do not drive when impaired by cannabis.
• Do not loiter on the street or in your car.
• Only park in legal parking spaces.
• Do not block driveways.
• Be polite to neighbors and respect their privacy.
• Do not litter – especially cannabis related liter!
• Report problems to security personnel or staff right away.
• Neighborhood associations
• Close neighbors
• Religious institutions
• Community leaders
• Chamber of Commerce
• Law enforcement
• Elected officials
Strategies for good community relations
• Be sure that your staff and members are following the Good Neighbor Policy
• Maintain a visible security culture
• Fit into your neighborhood
• Obey all local and state regulations
• Post you ASA PFC credentials and other officials documents
• Post your contact information outside the facility
• Respond promptly and respectfully to complaints
• Be reasonable and objective about complaints
• Take action where necessary
• Follow up with the complainer to be sure they feel heard
• Be a part of the community
• Stay in touch with stakeholder
• Find proactive ways to make your neighborhood better
Americans for Safe Access
Patient Focused Certification
Cultivators, Providers, Processors, and Testers
Don Duncan, California Director
In This Section
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