Time Warner to run medical marijuana ads
August 17, 2006
K. Kaufmann, The Desert Sun
In another abrupt change, Time Warner Cable Desert Cities has decided to run three ads promoting the benefits of medical marijuana that it had said Wednesday it was going to cancel.
The three ads, produced by the Marijuana Anti-Prohibition Project, a local medical marijuana advocacy group, had been scheduled to debut on Friday on MSNBC, Comedy Central, the Travel Channel and Home and Garden Television.
Lanny Swerdlow, president of MAPP, had signed a contract with the company to run the ads every other week for three months. But the company unexpectedly said Wednesday it was pulling the ads before they aired.
Swerdlow said he had spoken with company representatives today who said the ads had just been put on hold temporarily to allow the company to review them.
"We were obviously treated differently from most advertizers," Swerdlow said. "But our message is going to get out to the general public. That’s the important thing."