ASA Media Manual

This manual is available for download in .PDF format (410k).

Note from ASA
Know Your Message
  • Identify the Target Audience
  • Get your message heard: “Say what you mean to say”
  • Key Media/Public Messages
    • Define Your Media Audiences
  • Broadcast Media
  • Print Media
  • On-line Media
    • Getting Your Message Out
  • Making a Press List
  • Channels of Communication
  • Media Events
    • Getting Your Message Covered
  • Make it relevant: Understanding News Hooks
  • Making a Newsworthy Event and Photo
  • Writing Effective Letters to the Editor
    • Interviews
  • Preparing for the Interview
  • Doing Interviews - Specific Guidelines
  • After the Interview
    • Additional Resources
  • Press Event Checklist
  • Sample Press Release
  • Sample Letter to the Editor